When advertisers repeat the name of their product numerous times in the commercial, this repetition will
A)gain the viewer's attention.
B)cause sensory adaptation so the viewer will not remember the product name.
C)elicit a subliminal sensory gating so the viewer will remember the product name.
D)do none of these.

Question

Quizplus · Accepted Answer

Repeating the name of a product in a commercial is a strategy designed to gain the viewer's attention. Through repetition, the product name becomes more familiar and memorable to the audience, increasing the likelihood of recall and recognition. This technique does not cause sensory adaptation or involve subliminal sensory gating; instead, it leverages the psychological principle that repeated exposure to a stimulus increases its salience and memorability.

When Advertisers Repeat the Name of Their Product Numerous Times