The idea that a behavior is controlled by rewards and punishments is most closely associated with
A) Abraham Maslow.
B) B.F.Skinner.
C) Wilhelm Wundt.
D) William James.

Question

Quizplus · Accepted Answer

The idea that behavior is controlled by rewards and punishments is central to the behaviorist perspective and is closely associated with B.F. Skinner, a famous behaviorist psychologist. Maslow and James were both humanistic psychologists focused on personal growth and motivation, while Wundt is considered the father of psychology but did not focus on behaviorism.

The Idea That a Behavior Is Controlled by Rewards and Punishments