The positioning strategy that increases divergence so that the operation can tailor the service experience to each customer is referred to as a:
A)niche positioning strategy.
B)volume-oriented positioning strategy.
C)specialization positioning strategy.
D)penetration strategy.
E)market diversification strategy.

Question

Quizplus · Accepted Answer

A niche positioning strategy focuses on serving a specific segment of the market with unique, specialized services. By targeting a narrow segment, the operation can tailor the service experience to each customer, thereby increasing divergence. This approach can help differentiate the operation from competitors and create a loyal customer base.

The Positioning Strategy That Increases Divergence So That the Operation