A decision-making strategy in which one uses the ease with which examples come to mind as the basis for judging how common events really are is called the _____ heuristic.
A)frequency
B)availability
C)representativeness
D)familiarity

Question

Quizplus · Accepted Answer

The availability heuristic refers to the tendency to make judgments based on how easily examples come to mind. This can lead to overestimating the likelihood of events that are more salient or memorable, and underestimating the likelihood of events that are less vivid or easily recalled.

A Decision-Making Strategy in Which One Uses the Ease with Which