In the context of omnichannel retailing,all of the following are potential consumer touch points for a retailer except which?
A)picking up the product from the nearest store
B)providing feedback on the retailer's Facebook page
C)placing an order online
D)using displays,coupons,product samples,and other brand communications to influence shopping behavior
E)using a mobile app to scan a QR code from a catalog

Question

Quizplus · Accepted Answer

In the context of omnichannel retailing,potential consumer touch points include using a mobile app to scan a QR code from a catalog,placing an order online,picking up the product from the nearest store,calling customer service for installation,and providing feedback on the retailer's social media page.Using displays,coupons,product samples,and other brand communications to influence shopping behavior is part of shopper marketing.

In the Context of Omnichannel Retailing,all of the Following Are