All of the following are examples of pricing constraints except which?
A)familiarity of the product
B)competitors' prices
C)newness of the product
D)unit volume
E)demand for the product class,product,or brand

Question

All of the following are examples of pricing constraints except which?
A)familiarity of the product
B)competitors' prices
C)newness of the product
D)unit volume
E)demand for the product class,product,or brand

Quizplus · Accepted Answer

Pricing objectives include profit,sales,market share,unit volume,survival,and social responsibility.Pricing constraints include demand for the product class,product,or brand,cost of producing and marketing the product,newness of the product (stage in its life cycle),whether there is a single product vs.a product line,the cost of changing prices and/or the time periods they apply,the type of competitive market,competitors' prices and consumers' awareness of them,and legal and ethical considerations.

All of the Following Are Examples of Pricing Constraints Except Which