Which of the following would be an example of an objective in Step 1 of the price-setting process?
A)We need to set an initial price of $259 per unit.
B)We need to obtain a 10 percent market share.
C)We need to find the least expensive distributor.
D)We need to make allowances for large quantity orders.
E)We need to increase the price during the holiday shopping season.

Question

Quizplus · Accepted Answer

Pricing objectives would include concerns such as profit,market share,and survival.

Which of the Following Would Be an Example of an Objective