Marketing researchers must use the combination of data,technology,and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions.An organization that accomplishes this successfully is often referred to as a(n)
A) external data source specialist.
B) results-oriented enterprise.
C) intelligent enterprise.
D) internal data source user.
E) information entrepreneur.
Correct Answer:
Verified
Q202: Information technology refers to
A) any information derived
Q211: A test market for a new Kellogg's
Q219: _ includes all of the computing resources
Q224: If a marketing manager queries his marketing
Q227: A collection of databases that store, organize,
Q231: Large databases are subject to _ platforms
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