Figure 8-2

-Figure 8-2 above shows that primary data may be divided into three related parts.If D represents data obtained by asking people about their attitudes,awareness,intentions,and behaviors using individual interviews,focus groups,or online surveys,which type of data is D?
A)questionnaire data
B)mined data
C)internal secondary data
D)external secondary data
E)observational data

Question

Figure 8-2
 
-Figure 8-2 above shows that primary data may be divided into three related parts.If D represents data obtained by asking people about their attitudes,awareness,intentions,and behaviors using individual interviews,focus groups,or online surveys,which type of data is D?
A)questionnaire data 
B)mined data 
C)internal secondary data 
D)external secondary data 
E)observational data

Quizplus · Accepted Answer

Primary data are the facts and figures that are newly collected for the project.Primary data may be divided into three related parts: (1)observational data,which consists of facts and figures obtained by watching,either mechanically or in person,how people actually behave and include mechanical,personal,or neuromarketing methods;(2)questionnaire data (D),which consists of facts and figures obtained by asking people about their attitudes,awareness,intentions,and behaviors;and (3)other sources of data.

Figure 8-2 -Figure 8-2 Above Shows That Primary Data May Be Divided