Sampling and statistical inference are special ________,which are vital in marketing research to solve all or part of a problem.
A)systems
B)styles
C)methods
D)manners
E)modes

Question

Quizplus · Accepted Answer

Special methods vital to marketing are (1)sampling and (2)statistical inference.For example,marketing researchers often use sampling by selecting a group of distributors,customers,or prospects,asking them questions,and treating their answers as typical of all those in whom they are interested.They may then use statistical inference to generalize the results from the sample to much larger groups of distributors,customers,or prospects to help decide on marketing actions.

Sampling and Statistical Inference Are Special ________,Which Are Vital in Marketing