All of the following are strategies used by marketers of high-involvement offerings except which?
A)Use personal selling to provide consumers with information.
B)Use social media to create online experiences for the brand.
C)Avoid stockout situations so that buyers don't substitute a competing brand.
D)Use Internet search engines such as Google to assist buyers.
E)Run ads to provide consumers with information.

Question

Quizplus · Accepted Answer

Avoiding stockout situations is a marketing strategy used by a market leader for a low-involvement product.Market leaders of high-involvement products offer product information through advertising and personal selling and use social media to create online experiences.Market challengers use comparative advertising that focuses on existing product attributes and often introduce novel evaluative criteria for judging competing brands.Challengers also benefit from Internet search engines such as Google that assist buyers of high-involvement products.

All of the Following Are Strategies Used by Marketers of High-Involvement