Which of the following is an example of a KPI?
A) reach
B) frequency
C) media engagement
D) media footprint
E) average revenue per customer

Question

Quizplus · Accepted Answer

Key Performance Indicators (KPIs) are metrics used to measure the success of a specific activity or overall performance of a business. Average revenue per customer is a KPI because it measures the financial success of a business in relation to its customers. Reach, frequency, media engagement, and media footprint are all metrics used in advertising and media planning, but they do not necessarily measure overall business success.

Which of the Following Is an Example of a KPI