________ is the procedure for getting completed ads to the correct media firm.
A) Upfront marketing
B) Scatter buying
C) Media planning
D) Ad trafficking
E) Media auditing

Question

Quizplus · Accepted Answer

Ad trafficking is the procedure for getting completed ads to the correct media firm. Upfront marketing refers to purchasing ad slots in advance, scatter buying is purchasing ad slots on a week-to-week basis, media planning is the process of selecting media channels to reach the target audience, and media auditing is the evaluation of media performance and effectiveness.

________ Is the Procedure for Getting Completed Ads to the Correct