Sometimes a producer of luxury products chooses only one or a few dealers in a territory to distribute its products in order to maintain a sense of prestige for the products. Generally these dealers are given a right to ________ distribution.
A) exclusive
B) selective
C) intensive
D) administered
E) corporate

Question

Quizplus · Accepted Answer

Exclusive distribution means that the producer selects only one or a few dealers in a specific geographic area to distribute its products. This is often used for luxury products to maintain a sense of prestige and control over distribution. Selective distribution involves selecting a limited number of dealers who meet certain criteria and who are authorized to sell the producer's products. Intensive distribution involves making the products available through as many outlets as possible. Administered distribution involves the producer coordinating with channel members to achieve specific distribution objectives. Corporate distribution is not a recognized term in marketing.

Sometimes a Producer of Luxury Products Chooses Only One or a Few