Which of the following is NOT a price adjustment strategy a marketer might use to lower the actual price paid by customers, while leaving the sticker price intact?
A) cash discount
B) quantity discount
C) trade-in
D) versioning
E) rebate

Question

Quizplus · Accepted Answer

Versioning involves creating different versions of a product at different price points based on varying levels of features and benefits. It is not a strategy for lowering the actual price paid by customers while leaving the sticker price intact, but rather a strategy for varying the sticker price itself. The other options (cash discount, quantity discount, trade-in, and rebate) are all examples of price adjustment strategies that can lower the actual price paid by customers while retaining the original sticker price.

Which of the Following Is NOT a Price Adjustment Strategy