Promotion activities for which of the following types of products are most likely to be highly targeted to very specific audiences?
A) specialty products
B) context products
C) consumer products
D) shopping products
E) staples

Question

Quizplus · Accepted Answer

Specialty products are unique and often cater to a niche market, which requires a highly targeted promotion strategy to be successful. Since the audience for specialty products is specific, the promotion activities need to be tailored to reach this select group effectively.

Promotion Activities for Which of the Following Types of Products