A company in the process of targeting customer groups to serve should address tactical challenges instead of strategic challenges.

Question

Quizplus · Accepted Answer

A company in the process of targeting customer groups to serve should address strategic challenges, which involve determining overall business goals, deciding on market positioning, and selecting target segments. Tactical challenges are related to executing specific actions to achieve those strategic goals, such as pricing, distribution, promotion, and product features.

A Company in the Process of Targeting Customer Groups to Serve