The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.
A) behavioral
B) psychographic
C) values
D) demographic
E) needs

Question

Quizplus · Accepted Answer

Behavioral segmentation refers to dividing buyers into groups based on their behavior, such as their knowledge, attitudes, uses, or responses to a product. Psychographic segmentation would focus more on personality traits and lifestyle choices, values segmentation would focus on moral beliefs, demographic segmentation would focus on characteristics like age, gender, and income, and needs segmentation would focus on identifying customer needs and preferences.

The Division of Buyers into Groups Based on Their Knowledge