A ________ involves taking an existing brand into a new category.
A) line extension
B) product line
C) brand extension
D) private brand
E) bundled brand

Question

Quizplus · Accepted Answer

Brand extension is the process of taking an existing brand and extending it into a new category or product line. This allows companies to leverage the equity and brand recognition they have already established, potentially reducing marketing costs and increasing the chances of success in the new category. A line extension, on the other hand, involves introducing new products within an existing product line, while a product line refers to a group of related products offered by a company. Private brands and bundled brands are different concepts altogether.

A ________ Involves Taking an Existing Brand into a New