Which of the following involves varying products in a product line by price and quality?
A) vertical brand extension
B) horizontal brand extension
C) vertical line extension
D) horizontal line extension
E) bundling

Question

Quizplus · Accepted Answer

Vertical line extension involves varying products in a product line by price and quality. Vertical brand extension involves extending the brand to a product in a related industry while horizontal line extension involves introducing a new product in the same product line. Bundling involves offering two or more products together as a single package deal.

Which of the Following Involves Varying Products in a Product