A ________ is a series of steps that include collection, analysis, and presentation of information for use in making marketing decisions.
A) primary data collection
B) secondary and primary data collection
C) marketing decision support system
D) pure research process
E) marketing information system

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is a comprehensive approach to gathering and analyzing information for use in making marketing decisions. It involves the collection, analysis, and presentation of both primary and secondary data. The information obtained through the MIS can be used to help identify opportunities and threats in the market, monitor marketing performance, and make informed decisions about marketing strategies and tactics.

A ________ Is a Series of Steps That Include Collection