________ involves the systematic tracking of competitive actions and plans.
A) Marketing data
B) Marketing information
C) Sales management
D) Customer intelligence
E) Competitive intelligence

Question

Quizplus · Accepted Answer

Competitive intelligence involves the systematic tracking of competitive actions and plans, providing information on their strengths, weaknesses, and strategic objectives. Marketing data refers to factual information related to the market and customers, while marketing information comprises all data, including competitive intelligence, used to inform marketing decisions. Sales management involves managing and directing a company's sales force, while customer intelligence involves collecting and analyzing data on customers.

________ Involves the Systematic Tracking of Competitive Actions and Plans