________ research is a collection of techniques designed to identify and interpret information obtained through the observation of people.
A) Explanatory
B) Structured
C) Syndicated
D) Qualitative
E) Quantitative

Question

Quizplus · Accepted Answer

Qualitative research involves the collection and interpretation of non-numerical, subjective data, typically obtained through observation, interviews, and open-ended survey questions. It is often used to gain deeper insights into people's attitudes, opinions, motivations, and behaviors. Qualitative research is particularly useful for exploring relatively uncharted territories, such as new markets or customer segments, and for generating hypotheses that can be tested through quantitative research.

________ Research Is a Collection of Techniques Designed to Identify