A(n) ________ is a perceived meaning of data collected from the study of consumer behavior.
A) market insight
B) consumer insight
C) competitive insight
D) marketing intelligence insight
E) census

Question

Quizplus · Accepted Answer

A consumer insight is the perceived meaning of data collected from the study of consumer behavior. This helps marketers understand the needs and wants of their target audience, enabling them to create more effective marketing strategies. Market insight, competitive insight, and marketing intelligence insight are related concepts, but not quite the same as consumer insight. A census is a complete survey of a population, which is not necessarily related to studying consumer behavior.

A(n) ________ Is a Perceived Meaning of Data Collected from the Study