The consumer problem solving that is used when little or no risk is associated with a purchase is categorized as
A) limited problem solving.
B) significant problem solving.
C) routine response problem solving.
D) irrational behavior.
E) high-involvement behavior.

Question

Quizplus · Accepted Answer

Routine response problem solving is used when little or no risk is associated with a purchase. This type of problem solving is characterized by low involvement and a quick decision-making process based on habit, brand loyalty, or convenience. Limited problem solving and significant problem solving are used when there is moderate to high risk associated with a purchase, and require more research and evaluation before a decision is made. Irrational behavior is not a category of consumer problem solving, but rather a deviation from rational decision making. High-involvement behavior is another type of problem solving that is used when a purchase is significant and has both financial and personal consequences.

The Consumer Problem Solving That Is Used When Little or No