Which of the following is the term for customers who enthusiastically share their positive experiences with a product with friends, neighbors, and colleagues?
A) satisfied customers
B) product champions
C) neutral customers
D) switchable customers
E) defecting customers

Question

Quizplus · Accepted Answer

Product champions are customers who are so satisfied with a product that they enthusiastically share their positive experiences with others, essentially becoming advocates for the brand. Satisfied customers are generally happy with their purchase but may not actively promote the product to others. Neutral customers are neither satisfied nor unsatisfied and may not have strong feelings about the product. Switchable customers may be satisfied or dissatisfied but are open to switching to a different brand. Defecting customers are unsatisfied and have stopped doing business with the brand.

Which of the Following Is the Term for Customers Who