Refer to the Passage Below to Answer the Following Questions

Refer to the passage below to answer the following questions.
Bryant and Aniyah Small are the owners of the Good Green Grocer, a small but successful chain of natural food and health stores. Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, the Smalls have found that many people are willing to pay a bit more for food that is organically grown.
Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility, so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint. They even hold environmental workshops in their stores, with topics ranging from organic farming and composting to at-home energy conservation.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-Which of the following groups is most likely part of the Good Green Grocer's target market?

A) Conventionals
B) Unconcerned
C) Naturalites
D) Consumerists
E) Drifters