Which of the following measures the impact of specific marketing activities on business performance?
A) SWOT analysis
B) a marketing audit
C) an executive summary
D) ROMI
E) the BCG matrix

Question

Quizplus · Accepted Answer

ROMI (Return on Marketing Investment) is a specific measure that calculates the impact of marketing activities on business performance by comparing the revenue generated from the marketing campaign to the cost of the campaign. It helps determine the success of a marketing campaign by measuring the return on investment. A, B, C and E are not specific measures to determine the impact of marketing activities.

Which of the Following Measures the Impact of Specific Marketing