Which of the following is NOT an example of a broad marketing objective?
A) to build awareness of a product or service
B) to increase a company's investment in a product
C) to increase a product's market share
D) to increase sales of a service
E) to reduce resistance to a product or service

Question

Quizplus · Accepted Answer

Increasing a company's investment in a product is not a broad marketing objective as it is more of a financial goal rather than a marketing goal. The other options all involve marketing goals such as building awareness, increasing market share, increasing sales, and reducing resistance.

Which of the Following Is NOT an Example of a Broad