Which of the following strategies would a company be MOST likely to follow for a product classified as a dog in the BCG matrix?
A) using revenue generated by the product to support question marks
B) reducing financial support of the product
C) making a significant financial investment to take advantage of the market's potential
D) launching a national marketing campaign to support brand awareness
E) severing the product's connection to a product in the star or question mark sector

Question

Quizplus · Accepted Answer

A product classified as a dog in the BCG matrix has low market share and low growth potential. It is not generating significant revenue and is not likely to do so in the future. Therefore, reducing financial support of the product is the most likely strategy for a company to follow.

Which of the Following Strategies Would a Company Be MOST