________ is the most common method of gathering information where companies independently obtain information about one or several other companies that excel in the area of interest.
A)Cooperative benchmarking
B)Database benchmarking
C)Unilateral (covert)benchmarking
D)Indirect/third party benchmarking

Question

Quizplus · Accepted Answer

Unilateral (covert) benchmarking is the most common method of gathering information where companies independently obtain information about one or several other companies that excel in the area of interest. It is a one-sided approach where a company gathers information without the knowledge or participation of the benchmarked company. This method provides an opportunity for companies to avoid potential resistance from the benchmarked company and to gather information more efficiently.

________ Is the Most Common Method of Gathering Information Where