Which of the following is not a critical parameter for calculating customer lifetime value?
A)initial acquisition cost
B)revenues
C)profits or losses
D)the duration of the relationship

Question

Quizplus · Accepted Answer

Revenues alone do not accurately reflect customer lifetime value because they do not account for the costs associated with acquiring and serving the customer. Customer lifetime value is more accurately determined by considering profits or losses (which factor in costs), not just revenues.

Which of the Following Is Not a Critical Parameter for Calculating