Customers that require a low price and lots of customized service are:
A)high cost to serve and low margin.
B)low cost to serve and low margin.
C)high cost to serve and high margin.
D)low cost to serve and high margin.

Question

Quizplus · Accepted Answer

Customers who require a low price and lots of customized service place high demands on the company's resources, leading to high cost to serve. However, since they also require a low price, the margin on these customers is low, making them unprofitable for the company in the long run.

Customers That Require a Low Price and Lots of Customized