In the Balanced Scorecard,operating income and return on investment
A)indicate whether the company's strategy and its implementation are increasing shareholders' value.
B)are learning and growth measures.
C)are more important process measures than market share.
D)are direct measures of customer satisfaction.

Question

Quizplus · Accepted Answer

Operating income and return on investment are financial measures that indicate whether the company's strategy and its implementation are increasing shareholders' value. They are part of the financial perspective in the Balanced Scorecard framework.

In the Balanced Scorecard,operating Income and Return on Investment