Which of the following strategies involves a cost advantage or a differentiation advantage in a narrow segment?
A) flexibility strategy
B) focus strategy
C) functional strategy
D) leadership strategy

Question

Quizplus · Accepted Answer

The focus strategy involves targeting a narrow segment of the market and either achieving a cost advantage or differentiation advantage in that segment. The other options - flexibility strategy, functional strategy, and leadership strategy - do not necessarily involve segment-focused advantages.

Which of the Following Strategies Involves a Cost Advantage or a Differentiation