Use of information systems to develop strong ties and loyalty with customers and suppliers is a tactic to achieve ________.
A)low-cost leadership
B)product differentiation
C)focus on market niche
D)customer and supplier intimacy

Question

Quizplus · Accepted Answer

Developing strong ties and loyalty with customers and suppliers is a strategy for achieving customer and supplier intimacy. Information systems can help facilitate and strengthen these relationships by improving communication, providing personalized services, and enhancing collaboration. This can ultimately lead to increased customer satisfaction, repeat business, and long-term partnerships with suppliers, which can be a source of competitive advantage for the organization.

Use of Information Systems to Develop Strong Ties and Loyalty