Lands' End customers can use the company's Web site to order jeans,dress pants,chino pants,and shirts custom-tailored to their own specifications.This is an example of mass customization.

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Mass customization involves offering customers the ability to customize and personalize products according to their own specifications, while still producing them on a large scale. Lands' End offering custom-tailored clothing through their website is an example of mass customization.

Lands' End Customers Can Use the Company's Web Site to Order