Which of the following is an automated,auction-based method for matching supply and demand for online display ads?
A)retargeting
B)behavioral targeting
C)programmatic advertising
D)keyword advertising

Question

Quizplus · Accepted Answer

Programmatic advertising is an automated, auction-based method for matching supply and demand for online display ads. Retargeting and behavioral targeting refer to specific targeting strategies within programmatic advertising, while keyword advertising typically refers to search engine advertising rather than display advertising.

Which of the Following Is an Automated,auction-Based Method for Matching