What is the basic principle of the contingency theory of conflict management in public relations?
A) A number of factors influence public relations practice.
B) The same public relations solution will work every time.
C) Public relations practitioners should be concerned only with the welfare of their clients.
D) Public relations is always symmetrical.
E) Conflicts are always solved through effective communication.

Question

Quizplus · Accepted Answer

The contingency theory of conflict management in public relations posits that there are a number of factors, such as the nature of the conflict, the parties involved, and the context of the situation, that influence the appropriate public relations strategy to employ. This theory recognizes that there is no one-size-fits-all solution to conflict management in public relations.

What Is the Basic Principle of the Contingency Theory of Conflict