Which of the following is a purpose of product mapping?
A) studying market matrices
B) integrating target markets
C) identifying market segments
D) educating consumers
E) integrating target matrices

Question

Quizplus · Accepted Answer

The purpose of product mapping is to identify market segments. It involves analyzing the features and benefits of a product and mapping them against the needs and preferences of different market segments. This helps in understanding the target audience and developing marketing strategies that resonate with their needs and values. Product mapping is not about studying market matrices or integrating target matrices, nor is it about educating consumers.

Which of the Following Is a Purpose of Product Mapping