During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) Step 2-segment identification
B) Step 3-segment attractiveness
C) Step 6-segment "acid test"
D) Step 1-needs-based segmentation
E) Step 7-marketing-mix strategy

Question

Quizplus · Accepted Answer

Grouping customers into segments based on similar needs and benefits sought is the first step of needs-based segmentation process. The other options are not related to this specific step.

During Which Step of the Needs-Based Segmentation Process Would the Marketer