You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?
A)For a complete price list, visit your nearest retailer or company outlet.
B)Call us at 987-1234 to order a cell phone.
C)To know more about our range of cell phones, you can view product details and customer reviews at cellphones.com.
D)To order a cell phone, call us at 987-1234-the first 100 customers get a 2 GB memory card free.
E)To order a cell phone look for our advertisement and discount coupon in the next issue of "TechNext" magazine.

Question

Quizplus · Accepted Answer

D)By keeping the focus on potential customers and their practical and emotional needs, you can layer on information that helps convince people that your product really is the best solution for them. You can also use a variety of techniques to address potential objections and minimize doubts, including testimonials from satisfied users, articles written by industry experts, competitive comparisons, offers of product samples or free demonstrations, independent test results, and money-back guarantees. Also, make the task of responding as simple as possible. If the process is confusing or time-consuming, you will lose potential customers.

You Are Developing a Sales Message for the Range of Cell