The social communication model is primarily defined by a broadcasting or publishing mindset.

Question

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The traditional nature of much business communication was primarily defined by a publishing or broadcasting mindset, where a company issued carefully scripted messages to a mass audience that often had few options for responding to those messages or initiating messages of their own. In contrast to the publishing mindset, the new social communication model is interactive, conversational, and usually open to all who wish to participate.

The Social Communication Model Is Primarily Defined by a Broadcasting