The issue of 'cross-referencing' of data is a major concern when thinking of direct and digital marketing issues.

Question

Quizplus · Accepted Answer

Cross-referencing of data allows marketers to combine data from multiple sources, such as social media and browsing behavior, to create more targeted and personalized marketing campaigns. However, this can raise privacy concerns and the risk of data breaches if the data is not properly secured. Therefore, cross-referencing of data is a major concern in the context of direct and digital marketing.

The Issue of 'Cross-Referencing' of Data Is a Major Concern