________ involves two-way personal communication between salespeople and individual customers-whether face-to-face,by telephone,through video or web conferences,or by other means.
A)Advertising
B)Public relations
C)Personal selling
D)Mass marketing
E)Direct marketing

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and an individual customer, and it can take place through various channels such as face-to-face meetings, phone calls, video conferences or web conferences. Advertising, public relations, mass marketing and direct marketing are all forms of communication, but they are not necessarily two-way or personalized like personal selling.

________ Involves Two-Way Personal Communication Between Salespeople and Individual Customers-Whether