Using the PLC concept for forecasting product performance or for developing marketing strategies presents some practical problems.Which of the following is NOT one of these practical problems?
A)accurate estimates of sales at each PLC stage
B)length of time spent in each PLC stage
C)the shape of the PLC curve
D)the PLC being used for fads or fashions
E)A and B only

Question

Quizplus · Accepted Answer

The practical problems associated with using the PLC concept for forecasting product performance or developing marketing strategies include the accurate estimates of sales at each PLC stage, the length of time spent in each stage, and the shape of the PLC curve. However, the PLC concept is particularly useful for products that have a predictable and stable demand pattern over time, and it is less applicable for products that are subject to fads or fashions. Therefore, D is not one of the practical problems associated with using the PLC concept for forecasting or marketing.

Using the PLC Concept for Forecasting Product Performance or for Developing