________ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
A)Team-based product development
B)Simultaneous product development
C)Sequential product development
D)Product life-cycle analysis
E)Micromarketing

Question

Quizplus · Accepted Answer

Sequential product development is the approach in which each department completes its stage of the process before passing the new product along to the next department and stage. This approach is also known as the traditional or waterfall development approach.

________ Is a New-Product Development Approach in Which One Company