Which of the following statements best explains why idea screening may be the most import step of new product development?
A)It increases the number of ideas generated.
B)Some potentially profitable ideas may be ill perceived by the idea screeners.
C)Some ideas that will become market disasters may be originally viewed favourably by the idea screeners.
D)It gives research and development team members an opportunity to gather consumer feedback.
E)It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.

Question

Quizplus · Accepted Answer

Idea screening is critical because it helps to save the company money in product development costs by only approving profitable product ideas. This step ensures that the company invests its resources on the product ideas that are more likely to succeed in the market, reducing the risks of failure, and improving the chances of success. Therefore, it's essential to give green lights to only the product ideas that are likely to be profitable.

Which of the Following Statements Best Explains Why Idea Screening