The buyer decision process consists of five stages.Which of the following is NOT one of these stages?
A)need recognition
B)information search
C)variety-seeking buying behaviour
D)purchase decision
E)post-purchase behaviour

Question

Quizplus · Accepted Answer

The five stages of the buyer decision process are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Variety-seeking buying behaviour is a type of consumer behaviour that does not necessarily consist of a distinct stage in the buyer decision process.

The Buyer Decision Process Consists of Five Stages