Which term best describes the following statement? "Campbell's products are highly uniform in that they perform similar functions for buyers and are available via the same distribution channels."
A)marketing length
B)marketing height
C)product mix consistency
D)marketing strategic perimeter
E)marketing mix depth

Question

Quizplus · Accepted Answer

Product mix consistency refers to the degree of similarity among a company's product lines. In this statement, Campbell's products are described as highly uniform, indicating a consistent product mix. The other options do not accurately describe the statement.

Which Term Best Describes the Following Statement? "Campbell's Products Are